Change the market, start with Benefits of Nature!
Benefits of Nature commits itself to a sustainable horticultural sector, with a focus on the floriculture. Together with producers and consumers we are working on a healthy sector with perspective. Overproduction, waste and low margins are very common in the current market. The producer says what the consumer wants to buy. A clear push market. The market is changing, the consumer wants more, asks for more. A transition from a push- to a pull market has been started.